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Yasa visiting Chmistar- Bekaa, Lebanon. Yasa Conference in collaboration with Renault at Sagesse Ain El Remmeneh Yasa Conference for Civil Defense at Dbayeh Car Crash simulation at AUST university-Achrafieh Brasilia Declaration on Road Safety Yasa and Lassa Conference at the Evengelical Arminian school at Ashrafieh Yasa Conference at LIU rayak Yasa Conference at Balamand-Akkar Up to 27 seconds of inattention after using car's voice commands: studies Yasa Conference for the teachers at Dar Anout Driverless buses being tested in Greece New safety technology leaves some drivers confused Mother of 3 children killed in Vaughan crash Yasa Conference for the chorus of the Lady's rosary camp Ghadir Yasa & Renault Conference in Broummana- Saint Isaiah Monastery Yasa Conference in Akroum Mountain to Al Bayan association What's The Number One Reason People Die Early in Your Country? Americans less satisfied with cars than any time since 2004 Yasa Conference in Ibl El Saki in corporation with the Parish of Saint Georgios Fiat Chrysler recalls more than 85,000 Chrysler 200 sedans New technology will tell drivers when traffic lights change Conference at the association of the Bishop Hanna Tire Pressure and Loading Limits Variable Ride-Height Types of Car Seats Blind drivers go behind the wheel at Spanish racetrack THE NEW SYSTEM OF ROAD TRAFIC MANAGEMENT. Calls for Irish cars to have devices to prevent drink driving London clamps down on dangerous trucks Motorcycle safety the responsibility of riders and drivers Robot kills worker at Volkswagen plant in Germany Former ISU basketball player Jackson Vroman found dead at Calif. home Bus crash in Belgium kills one; UK students all survive Vehicle quality improves overall, but Japanese brands fall behind: J.D. Power Obama proposes tougher mileage standards for heavy-duty trucks The truth about Lebanon’s speed cameras Traffic safety Day at Saint Joseph School Traffic safety Day at Amjad deir Oubil Takata recalls nearly 34M air bags; largest auto recall in U.S. history China: Luxury cars wrecked in 'Fast and Furious' collision Passenger killed in Lamborghini crash at Disney racetrack 'driving experience' Qataris spend millions on 'fancy' licence plates Michael Schumacher Update & Latest News: F1 Racer May Not Return to Normal? DON’T DRINK AND DRIVE TAKE A TAXI TO SURVIVE Mercedes recalling 30,000 cars to fix rear tail lamp problem Canadian soldier, wife, 7-month-old baby killed in U.S. crash Crash car in Ferzoul Bekaa New P.E.I. licence plate in running for best in North America Why Sweden has so few road deaths 96 vehicles involved in collision after 'wall of snow' hits Highway 400 Doctors tell Michael Schumacher's family that 'only a miracle' can save him Man killed while trying to help roll-over victim on Highway 400 Police investigate fatal crash east of city Chris Kattan charged with DUI after freeway crash Busiest speed-on-green camera caught more than 28,000 drivers in 2013 Tests continue for drunk driver charged after allegedly entering liquor store Britain braced for NEW Atlantic storm think twice before you scare someone to DEATH Man hit by train in downtown core Two people dead in Brampton collision Parents of teen killed by drunk driver fight to prevent another tragedy Police hunt hit-and-run driver who left dog walker lying unconscious on the pavement ISF member killed after hitting stray donkey in Safra Japan chemical factory explosion (Mitsubishi) kills at least five Three killed, four injured in Alberta crash 3 Syrian nationals injured in car accident in Tripoli Firefighter finds his daughter dying in crash on Christmas Eve Genting Bus Crash: Worst Tragedy In 2013 Two women extricated from wreckage after car strikes CTrain New Brunswick town grieving loss of 4 teenagers killed in highway crash Unknown car hits and kills Syrian national in Halat RCMP investigate after teen hit in central Alberta Saturday morning snow wreaks havoc on Alberta’s highways Family struggles with loss after alleged impaired driving collision claims Edmonton man Man critically injured after being struck by TTC bus Bus crashes, catches fire in southern India; 45 passengers killed SUV veers into crowd at Beijing's Forbidden City; police say 5 killed, dozens hurt Official: 3 children die in Bronx fire after candle lit Woman in custody in connection to fatal hit and run Sean Edwards killed in Australian crash Police identify 2 Ontario boys killed while crossing street Two Ontario boys killed after being struck by vehicle Man dead after being struck by vehicle in North York. Mexican monster truck kills 8, hurts dozens when vehicle hits crowd. Launch of pilot project in Tunisia. America: Driver dead after car chase from White House to Capitol ends in police gunfire.
Collaboration with the Media

Collaboration with the Media

When YASA embarked on its journey in educating the public about the importance of traffic safety, it decided that it is crucial to collaborate with media institutions in order to achieve its goals. Accordingly, many contacts were made with many media institutions in order to introduce to the public the tragedies that traffic crashes are conveying.

Soon afterwards, many media institutions showed interest in the matter due to its importance and began to touch on it in newspapers and during news.

Since September 1995, a number of YASA members began to participate in media interviews and conferences and in certain programs to try and shed some light on this critical matter.

Over the years, YASA has managed to organize a large number of interviews through almost all media institutions. More than 70 members of YASA from different specialties participated in these media activities.

This allowed YASA members, who are specialized in areas related to traffic safety, to address the traffic safety problem in Lebanon in a scientific way relying on knowledge, experience, and professional research.

YASA also assisted victims of road injuries to participate in media interviews and conferences to share their experiences with the public in an attempt to help enlighten them about the hazards that traffic crashes might bring.

YASA believes that the enforcement of new traffic regulations is more effective when preceded and accompanied by sustainable publicity and media campaigns. YASA Lebanon was successful in managing partnerships with around 45 local and international media institutions to organize more than 3000 interviews during the period 1996-2011.   Since January 2000, YASA produced and convinced media institutions to diffuse twenty five media campaigns that had targeted road safety promotion. These efforts increased the efficiency of the different media interventions that were organized by YASA in the struggle to reduce Road Traffic Injuries (RTI) in Lebanon.

The awareness of the public to the dangers of road traffic should be continuously promoted. While other risks of civilization, caused by air crashes for example, get great attention by politically active people and journalists, this is not so for road traffic, although clearly more people lose their life in traffic crashes.

Media (Television and radio, internet, billboards, brochures, posters, magazines, and newspapers) has a major role in sensitizing the general public about road safety. Education of the general public through the news media and the distribution of literature are the only effective means of achieving the objectives of some road safety programs. Newspapers and magazines have been equally effective educational media for all types of accident prevention.  Media should be encouraged to provide full, accurate information and advice regularly and should influence responsible driving through positive examples in stories and plays.        

Currently, many YASA members have become frequent guests in most Arab speaking media institutions addressing the issue of safety promotion and injury prevention (Approximately 2 weekly TV interviews, 1 article or interview in a local newspaper and 1 weekly radio interview).

a. TV Interviews
Over 2000 interviews (average duration of 20 minutes) have been done by around 90 YASA volunteers over the past years. 

b. TV Advertisements
Over 50 advertisements (average duration of 45 seconds) on traffic safety issues were broadcasted. The advertisements were broadcasted over 200 times on all TV stations.

c. Radio Interviews
Over 3000 interviews (average duration 40 minutes) have been done by around 90 members on all radio stations in Lebanon  

d. Radio Advertisements
Over 7 radio advertisements (average duration of 45 seconds) on traffic safety issues were broadcasted over 300 times each on all radio stations.

e. Articles

YASA has published studies, recommendation as well as photos in many newspapers and magazines regarding all its campaigns.

Lebanon , Partners

Date: 2/4/2011 3:19:14 PM

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