Family and friends have identified a man killed in a serious crash on the QEII Highway on Wednesday and say he was the loving husband and father of two young boys.

RCMP and emergency crews were called to the scene of a serious crash just north of Airdrie on January 29 just after 10:30 a.m.

Police say a pickup truck was northbound on the highway when the driver lost control and crossed into the southbound lanes.The truck then collided with a semi tractor-trailer unit.

The 35-year-old male driver of the pickup from Calgary was rushed to hospital in critical condition but later died of his injuries.

Friends have identified him as Mark Manns.

According to his employer, East Central Ambulance Association, Manns was on his way from his home in Calgary to work in Coronation when the crash occurred.

Manns was a four year veteran with the service and was well respected, working at all three stations in the organization.

He is survived by his wife of ten years, Stephanie, and two sons, aged five and nine.

Peter Jacoby, a close family friend, says that Manns was thoroughly dedicated to his profession and taught first aid courses in his spare time.

"He had a generous spirit with his family, his friends and his neighbours and he will be dearly missed," Jacoby said in a statement to CTV News.

Funeral arrangements are currently being prepared.

In lieu of flowers, donations are being accepted for a trust fund being set up to help his sons