The supercar maker has revealed that for the first time in its history, every car that rolled off its Maranello production line over the course of 2013 did so with a bespoke feature.

That's a remarkable statistic, considering that when fellow exclusive car maker Rolls Royce published its own yearly sales figures in January, it showed that although bespoke personalization was growing in popularity every year, it was nowhere near at Ferrari's levels. "Nearly every Phantom family model, and three out of every four Ghosts, left the Home of Rolls-Royce with bespoke personalization," is all that the company would divulge.

However, with sales of 6,922 cars in 2013, Ferrari is currently twice as popular as Rolls-Royce (3,630 cars sold globally in 2013) and therefore, maybe clients feel twice as much need to make their cars more exclusive.